          Victoria Web Marketing
          "Designing Your Future Business"

    Dominate Your Local Market Online And Drive 100's Of New
               Customers And Increased Profits To Your Local Business

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Victoria BC - SEO - Search Engine Optimization

Chances are you have probably heard of search engine optimization or SEO but you may not understand what it really is. Well, it means basically what it says, optimizing your website for the search engines.

SEO expert Heath Sanchez explain the basics of search engine optimization in this audio podcast.

When people use the internet to find Victoria businesses such as yours, they will type and submit keyword phrases such as "victoria bc dentist" or "dentists in victoria" or "victoria bc shoe stores".

Google then very quickly goes through all of the sites on the internet to find the ones that are most relevant to the search phrase.

If your website has been properly search engine optimizied your business will then show up on the first page of the search results.

The search engines reward top rankings to websites that are constantly adding new content and acquiring new backlinks. That's the only way to get, and keep top rankings.

Our Marketing And Search Engine Optimization Package will continually add fresh content and acquire new links to your website to keep you at the top.

We perform a minimum of 8 Hours, marketing, content creation, keyword research and search engine optimization for your website per month.

Search engine optimization includes link building, review and optimization of title and meta tags and manual site submissions to local directories.

Marketing includes submission and optimization for Google Local Maps, Yahoo Local, MSN Local and the creation of Facebook and Squidoo profiles.

Keyword research includes your target demographics, industry and competition analysis and the selection of profitable keywords, and keyword phrases for each individual page.

The search engines are always improving how they digest and rank local data, and searchers are also changing the way they gather information.

We Refine Your Keywords

A page dedicated to your Victoria restaurant for example, would be optimized for the phrase “victoria bc restaurants”.

But keyword research also shows that users often type 3, 4 or even 5 word phrases like “places to eat in victoria bc” when using Google.

By refining your keyword strategy we'll uncover and optimize for the most appropriate phrases that will bring the most traffic to your new website.

We Create You A Detailed Directions Page

We don't just grab a Google map and paste it on your website.

We also include text explaining where you’re located, detailed driving directions and as many local descriptors as possible.

Such as the neighborhood you’re located in, perhaps James Bay or Langford, local landmarks along the way, "chinese restaurant close to the empress hotel" and the cross streets.

Victoria residents and tourists are beginning to search with these more localized and targeted keywords.

You want to be capturing that highly targeted, search engine traffic.